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The wrong focus.

Focus is possibly the most misinterpreted word in business.Focus can mean activity - putting an above
The wrong focus.
By James Doman-Pipe • Issue #2 • View online
Focus is possibly the most misinterpreted word in business.
Focus can mean activity - putting an above-average amount of effort and time into a project. 
The second interpretation - the one I believe is often intended but misread - is clarity
Think back to a recent request for focus on a project. 
Were you asked to spend a lot of time and effort on a task? Or could you have been asked to get to a certain level of clarity and understanding instead?
As usual, in this roundup you’ll find links across product marketing and growth, sales, innovation, and startups. 
If you find this interesting, please forward and share. If you’re not yet on the list, sign up here. You can also follow me on Medium and say hello on Twitter.

Product Marketing & Growth
How Founders Can Fuel Sales Success
Strategy & Innovation
Balancing Strategic and Tactical Needs in Your Roadmap
Three SaaS Sales Models
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