The wrong focus.

Focus is possibly the most misinterpreted word in business.Focus can mean activity - putting an above
The wrong focus.
By James Doman-Pipe • Issue #2 • View online
Focus is possibly the most misinterpreted word in business.
Focus can mean activity - putting an above-average amount of effort and time into a project. 
The second interpretation - the one I believe is often intended but misread - is clarity
Think back to a recent request for focus on a project. 
Were you asked to spend a lot of time and effort on a task? Or could you have been asked to get to a certain level of clarity and understanding instead?
As usual, in this roundup you’ll find links across product marketing and growth, sales, innovation, and startups. 
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Thanks,
James

Product Marketing & Growth
Sales
How Founders Can Fuel Sales Success
Strategy & Innovation
Balancing Strategic and Tactical Needs in Your Roadmap
Startups
Three SaaS Sales Models
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James Doman-Pipe

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