Focus is possibly the most misinterpreted word in business.
Focus can mean activity - putting an above-average amount of effort and time into a project.
The second interpretation - the one I believe is often intended but misread - is clarity.
Think back to a recent request for focus on a project.
Were you asked to spend a lot of time and effort on a task? Or could you have been asked to get to a certain level of clarity and understanding instead?
As usual, in this roundup you’ll find links across product marketing and growth, sales, innovation, and startups.
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